People first. Brand second.
For businesses to build brands that people love, they have to understand people first. KEET helps businesses do this.
Services.
Helping businesses build brands that land with
customers.
users.
employees.
investors.
audiences.
clients.
leadership.
Insights.
Helping businesses build brands based on an understanding people as human beings, not just datasets.
Qualitative insights
Focus groups
Research
Positioning.
Helping businesses position their brands to connect with everyone, from teams to clients to investors.
M&A branding
Brand strategy
Brand positioning
Brand.
Helping businesses to express their brands through brand tools and experiences that people love.
Brand visualisation
Brand naming
Brand collateral
Work.
Recent client projects.
A User Insights Report to support Weeva’s executive team in making an informed NO/GO decision on whether or not to build out AI functionality.
A full brand exercise for Linka Cameron’s newly founded consultancy, &collab, to support her entrance to market as a grown partner for growth mindset founders.
A Gen Z Insights Report for EVG to help their team understand the factors motivating chocolate spend within this powerful but elusive consumer group.
A full brand exercise for American democracy expert, Nicole Rowsell, and Tunisian feminist activist, Ikram Ben Said, as they launched New Visions.
A Client Insights Report and Brand Advisory for Liz Pretorius, founder of Leap, to help her rearticulate her brand for increased lead conversion.
A website for best-in-class experiential production agency, Black Media that draws on its 18 years of operational history to rearticulate the brand offering.
Approach.
Brand ≠ logo.
Brand is how a business is experienced by the human beings inside and outside the business.
Business
Vision, Mission, Values
External brand
How a business presents its vision, mission and values to the outside world through adverts, CRS, apps, marketing, products, services, social media, partnerships, customer experiences, events, brand collateral
Internal brand
How a business presents its vision, mission and values to its team through policies, culture, leadership style, ways of work, physical spaces, team events, benefits, communication, team values
About.
Helping businesses create brands people love.
Claire Keet
Managing Director
Claire is a multidisciplinary founder and brand consultant with 15 years experience across startup and brand. Her career in branding is punctuated with colourful periods of Creative Directorship and Venture Building. Claire’s cross industry fluency is enabled by her core belief that brands are about people first, brand second. Always.
Values.
01.
Warm curiosity.
02.
Integrity, always.
03.
Divergent creativity.
Partners.
Joining forces with the best in the business.
KEET partners with
culturalists.
futurists.
creators.
strategists.
Fiona Wallis
Fractional Head of People
Fiona, former Head of People at Oddbox, helps brands build workplace culture and systems that makes teams happy.
Alex Fearon
Digital Marketing Specialist
Alex, founder of Maybe Later, helps brands fill inboxes with things people actually want to read.
Paul Loots
Product Design Specialist
Paul, former Head of Product at Jack, helps brands create tech products that engage, surprise and enchant people.
Kait Keet
Operations Specialist
Kait, co-founder at sunday, is an operations whiz helping brands create and maintain the operational foundations for their business.
Know people. Build great things.
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